BI + Analytics

When you run a multi-channel marketing services business, many integrated and inter-dependent marketing functions need to be performed expertly.

“Best practices” have evolved over the last 15 years as the integration of offline and online marketing solutions have become a necessity. Market dynamics were reshaped by the great recession in the late 2000’s. What works today is substantially different than what worked just a few years earlier.

Some marketing consulting and multi-channel marketing analytics companies provide competent perspectives on how a business is performing. We prefer to focus on “action-oriented” analytics that provide not only where the business is today, based on marketing activities of the recent past, but also specific recommendations on how to move your business forward in the immediate, mid-term and longer range time frames. Our comprehensive group of marketing products and services focuses on providing clients with assessment, application of best practices and maximization of ROI.